Aligning your goals in relation to keyword research

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

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Start simple, but don't forget googlebot crawlers

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Users can be grouped into the four areas of the marketing and sales funnel …

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The secret behind html

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called …

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Maybe web crawlers will be a thing of the past

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. SEO is one of the …

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Provide answers to frequently asked questions from guests

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Quality over quantity when it comes to doorway sites

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Let’s begin with …

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Headings and sitemaps

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search …

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Design + googlebot crawlers = Greatness

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead …

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Clarification about white hat SEO

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Ensure that you site is free of spam, malware among other problems …

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Enable broswer caching

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say …

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How to diagnose landing pages related issues

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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How to focus on long tail search

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

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Questions to ask about cloaking

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

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Make sure you know exactly what you're doing with nofollow links

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Search engine optimization …

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People share articles they don’t read

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes …

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Determining Relevance: Trust your gut when it comes to CTR

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Optimise your site, paying special attention to quality

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing …

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Using traffic estimation tools in conjunction with web crawlers

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn …

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Find out more about organic links

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Optimizing your site’s speed score is an important factor because your …

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To get fast rankings, you need meta tags

What other tips for evergreen content have been helpful for you? These items include the titles for your pages, meta descriptions and H tags. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This …

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Can cloaking really make a difference?

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Quick tips regarding quality

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Being at the top of your game really pays in SEO marketing. What critics tend to ignore is the fact that, above almost everything else, Google …

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Choosing the Right Keywords to Optimize For

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People …

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The mysterious world of page rank

There is a chance that you already have evergreen content on your blog. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly …

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This story about keyword research will haunt you forever

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Search engines customize results based on individual searcher behavior. They continue to …

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Emphasizing fast results by using link bait

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Use facts, figures and dates whenever possible. People love comparisons and making the best …

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Design + text links = Greatness

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. However, social media is also a viable option in engaging your audience …

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The ultimate revelation of onsite SEO

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines are the key to making your site more than a fading …

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Everything you need to know about html

Buyers have a problem, and they are looking for something to solve that problem. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Build a unique contact page for …

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Making Websites More Visible

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Whether you are building links, choosing …

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Make sure that your site is listed in all relevant local directories

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

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How you will benefit from rankings

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Search …

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Let's follow keyword best practise

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. SEO specialists believe strongly in the value …

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Combine responsive design and scraping for Supercharged SEO

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

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Be mindful of local search

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. According to Google, natural links leading back to your site are definitely something to strive for. Even if you stop your SEO it’s likely the work already in …

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Great ideas about mobile search to share with your colleagues

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Take care when dealing with LSI

Building links is one thing, but you can also earn links if you put out great content. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. For humans this will not …

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