Why Do SEOs Use Keyword Phrases?

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what …

more ...

The truth about anchor text

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in …

more ...

Concentrate on actionable mobile search

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. It’s quite obvious that you have to add …

more ...

Determine which keywords people are using to find your site

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of …

more ...

Things about duplication you have to experience yourself

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

more ...

Try to target a hungry crowd by paying attention to dynamic pages

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Although not …

more ...

Use short and concise words, sentences, and paragraphs.

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can …

more ...

Create an Engaging Web Presence by the use of forums

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

more ...


Online marketing changes quickly when it comes to content

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

more ...

Get a Column on an Industry Publication

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot …

more ...

Types of site changes brought on by keywords

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt …

more ...

Why does content matter?

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

more ...



A do-it-yourself guide to content

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as …

more ...

One important aspect is html

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

more ...

Reasons why marketers love Google algorithms

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. You want your page title to …

more ...

Understanding trust rank in relation to your marketing strategy

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Website search engine optimisation is a specialist's domain. The Google search …

more ...

A focus on content to benefit search engine placement

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Constant …

more ...

Wait. Are plugins really that simple?

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an …

more ...