Questions to ask about citations

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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The worst advice I've heard about onsite SEO

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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Less is always better when it comes to CTR

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. Local SEO is, inarguably, the best bet for local businesses to grow big. The relevance …

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Consider googlebot crawlers at the inception

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Repurposing your content is not just a way to offer your blog post in a different format …

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Let's talk about analysis

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web …

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Maybe URLs will be a thing of the past

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. It turns out the phrase ‘digital marketing …

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Increase Organic Traffic by the manipulation of SERPs

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. As you can see it’s very important to make sure you have the right structures in place to cope with increases …

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Fun with metrics for now

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for …

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Its all about duplication

To separate yourself from competitors, focus on the psychology behind the product. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. So what it does it take to …

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Maybe meta tags will be a thing of the past

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Think about comment spam from the start

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Google can’t depend on social media signals from platforms it doesn’t own and …

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Understand about offsite SEO

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good …

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Boost site speed and utilise blogs

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The algorithm applies to only individual pages, not entire websites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Ensuring …

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Headings and keyword research

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. High authority links are great, but in …

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Think about forums from the start

You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Create a list of the different …

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Using traffic estimation tools in conjunction with metrics

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. The effect of such practices can …

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Everything you need to know about plugins

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. A clear …

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Increase Organic Traffic by the manipulation of URLs

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. You want your business to show up on Google when people search for something, but …

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Strategic Thinking and Tactics for SEO

The higher a website appears on search engine results pages, the more users will visit the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website …

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Myths and misconceptions about domain authority

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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What your mum didn't tell you about blogs

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Google ranking factors can be affected by scraping

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. It is imperative that website owners and site developers …

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Sales, Sales & More Sales

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step …

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Tactics around cloaking

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. There was a time when “keyword density” meant something for SEO content. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

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Make it sufficiently broad in terms of reporting

You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been …

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The secret behind search engine spiders

Organizations should take many factors into account when pursuing an SEO strategy. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. With SEO, you want to tell people about your content that are likely to share or link to …

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You may be asked about forums in your marketing interview

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Google processes over 3.5 billion searches per day

The world of search marketing (SEM) has evolved a lot in the years since its outset. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Conversion is …

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Small but important things to observe about link exchanges

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Tactics around comment spam

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Google …

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Expand your ROI as necessary

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google …

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Can a website rank without links?

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer …

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Less is always better when it comes to static pages

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Once …

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Random musings on comment spam

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. If your website is not mobile friendly (responsive, optimized to be …

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Lessons I learned about URLs

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Knowing …

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Identify channel deficiencies

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. A great and fast way to convey your goal is by using headlines and taglines. To keep it simple you can use a link shortener …

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Let's follow webmaster tools best practise

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Wait. Are analytics really that simple?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love …

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