Things your competitors know about web crawlers

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw …

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Takeaway tips for link building

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website …

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A do-it-yourself guide to rankings

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Make sure you know exactly what you're doing with mobile search

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Sometimes you might spot a particularly juicy keyword when …

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Personalization counts: how does mobile search fit into this?

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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Can SEO help improve my search engine placement?

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. As devices have grown smaller, and keypads have …

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The death of URLs

In other words, with SEO, half the battle is won before it even starts. As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Authority is measured by the quantity and quality of inbound links to your site, as well …

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Write a keyword-rich introduction about SEM

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a …

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More importance is given to doorway sites

First of all, you need to understand why SEO is so important. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A site’s age has an influence on that site …

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Pay attention to ROI

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective …

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Improve engagement by utilising blogs

One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals …

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Take a customer focused approach to organic links

Content quality, content amount, and website information are all factors in your Page Quality Rating. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Trust an …

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Tell me more about forums

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Use it before it ceases to be an enabler of competitive advantage. The best directories are the ones that also provide useful information for your potential customers. Build a …

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I bet you didn't know this about metrics

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You search ranking depends not only on the search term used, but also on where …

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Less is always better when it comes to anchor text

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. There are many niche communities specialized in different topics, such as films, gaming, programming …

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The death of long tail search

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Let's talk about widgets

Search engine traffic is the only time people are actively searching for exactly what it is you sell. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. The correct …

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Pay attention to 301 redirects

Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Mobile search traffic has surpassed …

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Reasons that people rely on comment spam

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you are linking your site with any spammy or bad site due to any reason, make …

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Unconventional knowledge about LSI that you won't find in books

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products …

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Discover the connection between user experience bread crumbs

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Myths and misconceptions about search engine spiders

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which …

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To get fast rankings, you need backlinks

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking …

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The reason everyone loves walled garden sites

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside …

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The ultimate revelation of splogs

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the …

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Great ideas about SEM to share with your colleagues

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual …

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To get fast rankings, you need SEM

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Google may penalize specific tactics, but they will never penalize quality. Web users are busy and they …

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The best advice I've listened to about indexed pages

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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The benefits of plugins to your search marketing strategy

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic …

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People still ask me about LSI and its importance today

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by …

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Combine responsive design and cloaking for Supercharged SEO

Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. This includes ranking and appearing well for search terms and variations that are used by your target audience …

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Repurpose old search engine spiders

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. If you have been creating content on your website for years and post frequently, then you might have a …

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Links are still the currency of the Internet.

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

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