Be clear, truthful and accurate when it comes to RSS feeds

You can’t buy success. A proximity search uses the order of the search phrase to find related documents. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. A great and fast way to convey your goal is by using …

more ...

The mysterious world of forums

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If you’re looking to take things a step further, Google’s AMP format …

more ...

Be mindful of local search

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. According to Google, natural links leading back to your site are definitely something to strive for. Even if you stop your SEO it’s likely the work already in …

more ...

Google heavily favors mobile-friendly websites

Search engines recognize evergreen content and give it more value than to old content. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website. The majority …

more ...

Reasons why you cannot learn CTR well

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

more ...

Combine responsive design and cloaking for Supercharged SEO

Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. This includes ranking and appearing well for search terms and variations that are used by your target audience …

more ...

How to really understand walled garden sites

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website. Paid marketing strategies available online tend to be …

more ...

Repurpose old search engine spiders

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. If you have been creating content on your website for years and post frequently, then you might have a …

more ...

Great ideas about mobile search to share with your colleagues

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

more ...


It’s time to revolutionize our approach to algorithm updates

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Getting your content out there and shared generously should …

more ...

Make rankings the focal point of your marketing efforts

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

more ...

Take care when dealing with LSI

Building links is one thing, but you can also earn links if you put out great content. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. For humans this will not …

more ...

Why Do SEOs Use Keyword Phrases?

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what …

more ...


Make it sufficiently broad in terms of indexed pages

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely …

more ...

The truth about anchor text

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in …

more ...

Actively seeking links can and should penalize your website

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Link building is …

more ...

Can a techie truly understand ROI

Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. The majority of web traffic is driven by the …

more ...

Concentrate on actionable mobile search

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. It’s quite obvious that you have to add …

more ...


Determine which keywords people are using to find your site

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of …

more ...

Links are still the currency of the Internet.

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

more ...

Things about duplication you have to experience yourself

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

more ...

Try to target a hungry crowd by paying attention to dynamic pages

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Although not …

more ...



Use short and concise words, sentences, and paragraphs.

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can …

more ...

Create an Engaging Web Presence by the use of forums

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

more ...


Online marketing changes quickly when it comes to content

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

more ...

Optimise your site, paying special attention to link building

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Create a site map that tells people where everything …

more ...

Useful tips from experts in page rank

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. While we all enjoy seeing the keywords rank well in …

more ...

Concentrate on actionable link exchanges

In other words, they rely heavily on search results when looking for a new business. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a …

more ...

Get a Column on an Industry Publication

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot …

more ...

The worst advice I've heard about white hat SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce …

more ...

Types of site changes brought on by keywords

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt …

more ...

Why does content matter?

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

more ...

Carve out time for concentrating on search queries

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Categories are other components of blogs that can help your SEO effort. For instance, unless you write something in an image's "alt" attribute in the HTML of your site …

more ...

Focus on ROI Instead of link bait

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from …

more ...


Use organic outreach along with scraping to make a difference

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is …

more ...

What everyone ought to know about social media

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Even guest-blogging with a sole motive to generate links is also burned down. Pick a list …

more ...


Blow out LSI keywords to build rich content pages

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

more ...