Questions to ask about keyword stuffing

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Rewrite Tiny Sections Of The Article

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Interior links within your …

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The worst advice I've heard about gateway sites

The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Measure and monitor what is working and update your strategy on the fly. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who …

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A do-it-yourself guide to content

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as …

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Beginner's guide to content

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. But if you’re waiting for an SEO signal, there …

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Create content about trust rank

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords …

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Myths and misconceptions about webmaster tools

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Utilise Google ‘My Business’ (GMB) – Google …

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One important aspect is html

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Reasons why marketers love Google algorithms

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. You want your page title to …

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Think about web portals from the start

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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Can a techie truly understand citations

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. It’s not enough to just know your keywords. You must use them in the right way …

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Define your goals with regards to link building

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Effective search acquisition begins with learning more about your customers and what they …

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I bet you didn't know this about white hat SEO

Spend more time on it than you would a typical piece of content. In the short term, improving your SEO can have a dramatic impact on getting new customers. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even …

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The worst advice I've heard about site submissions

Not all SEO efforts are obvious to the outside eye. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. SEO is not meant to garner as many web traffic as you can to …

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Make sure your SEO checklist includes page rank for best results

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Make a good use of trust rank

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. There are lots of different types of keywords. Paid links are another no-no, whether another site …

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Search engine health checks should look at plugins

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is …

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The hidden agenda of html

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to …

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Unconventional knowledge about plugins that you won't find in books

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are …

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Understanding trust rank in relation to your marketing strategy

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Website search engine optimisation is a specialist's domain. The Google search …

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A focus on content to benefit search engine placement

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Constant …

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Powerful Title — But Avoid Clickbait

This keyword uses numerous different words and as such can also be known as a search phrase. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Nofollow does not mean that the search engine bot will not follow the link at all but …

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Top trends in backlinks to watch

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Wait. Are plugins really that simple?

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an …

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What does success look like?

Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Some may think only about ranking in the SERP without even bothering about their users. People are …

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What's the story about link exchanges

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When it comes to getting your website ranked highly then keywords …

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