Succeeding in SEO means paying attention to keyword density

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. When using internal links, it’s important to link to the page with …

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Consider your audience

Create The Perfect Landing Page For Local SEO! Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. There’s a debate as to whether or not this really matters. Poor spelling has always had the potential to be …

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Maybe meta tags will be a thing of the past

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Things you most likely didn't know about keyword density

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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How do you rent your website out to local businesses?

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl …

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Great ideas about meta tags to share with your colleagues

Simply copy and paste content from your website into a search bar and place quotation marks around it. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. To keep …

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What Makes SEO Careers Recession-Proof?

Knowledge graphs, though complex, help to raise your content and website visibility. Find out which channels are driving traffic to your competition . Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for …

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Think about comment spam from the start

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Google can’t depend on social media signals from platforms it doesn’t own and …

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The reason everyone loves comment spam

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t …

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Understand about offsite SEO

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good …

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It’s a win-win strategy with an emphasis on quality

Some people say that “SEO is dead”. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Thankfully, there are a range of real, actionable steps …

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Facts about SEO that will make you think twice

Stick to these good practices and you’ll be on your way to free traffic. They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs. Additionally, you can pay to have your website ranked above organic results in search result pages. Simply …

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The latest trends in doorway sites

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products …

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Here's what industry insiders think about backlinks

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Setting up, planning …

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Boost site speed and utilise blogs

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The algorithm applies to only individual pages, not entire websites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Ensuring …

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Measure and Improve by paying attention to web portals

What Google wants to see is authoritative and relatable links talking about your site. Check to see that your website doesn’t have the following issues: Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use …

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Make your title short and relevant

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Nowadays, everyone’s in a hurry, and the online world is no different. People really love to check their …

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Meaty meta descriptions may affect your splogs tactics

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Cascading style sheets are external files that …

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Establish your position regarding javascript

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Consider citations at the inception

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Think of it this way. Few people, however, understand how search engines actually work. Google only show sitelinks for results when they think they’ll be useful to the user. If the …

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Make it sufficiently broad in terms of backlinks

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Ideally, every single …

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Get into Local Directories/Local Resource Lists/Review Sites

In this connection, it should be important to remember what all a search engine can crawl: Evergreen content continues to be relevant to its readers and gives them value years after the publish date. SEO is not just one technique, if you focus on just one thing you will not …

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Great ideas about splogs to share with your colleagues

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Experience-based competitive audits analyze variables that would affect the experience someone has on your website …

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Lets look at our approach to trust rank

The structure of your URL can affect both your page’s ranking, but also the user experience. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site …

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Make it sufficiently broad in terms of webmaster tools

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes …

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Take care when dealing with cloaking

All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of …

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Headings and keyword research

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. High authority links are great, but in …

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Questions to ask about SEO campaigns

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Within …

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The mysterious world of ROI

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Consider popularity, competitiveness, and ontology

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Local businesses can’t be fully evaluated on the basis of links. Which of course results in SEO is dominating the web. Anyone with a …

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Things you most likely didn't know about SERPs

Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. It stands the test of time and never goes out of date. Digital marketing professionals understand the importance of SEO and the need to …

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Think about forums from the start

You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Create a list of the different …

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The more engaging your copy, the better

You will notice a lift in both conversions and brand authority. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your …

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Using traffic estimation tools in conjunction with metrics

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. The effect of such practices can …

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Everything you need to know about plugins

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. A clear …

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How do you feel about stickiness now?

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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Increase Organic Traffic by the manipulation of URLs

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. You want your business to show up on Google when people search for something, but …

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Adopt a flat website architecture

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). There is an old adage used by webmasters which sum up most successful websites …

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