Find a simple guide to URLs and read up about it

Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Make sure that you label all of your images with descriptive alt attributes. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords …

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The idea is to craft content that would answer research queries

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Adopt a customer centric view of cloaking

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Sometimes, the search engines cannot understand the page …

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Discover the connection between user experience sitemaps

Along with content, backlinks are the primary way that search engines determine a website's popularity. Create URLs containing words that describe the page, separated by hyphens. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search …

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Don’t forget analysis

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Maybe enter into a share agreement with local businesses to share each other’s links on your sites? If you want …

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Improve engagement by utilising bread crumbs

Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed …

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Less is always better when it comes to splogs

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. At the time of this writing, Google’s infrastructure handles 63,075 …

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Start simple, but don't forget sitemaps

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Make sure to budget appropriately. When pursuing a link, which is more important, relevance or authority? The tactic of improving …

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Think about sitemaps from the start

I strongly believe that relevant links have a bigger impact on the algorithm. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to …

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Follow a consistent cadence towards reporting

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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Strategic Thinking and Tactics for SEO

The higher a website appears on search engine results pages, the more users will visit the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website …

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The secret behind analytics

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance If you can't handle the volume of leads and sales then opportunities will …

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Myths and misconceptions about domain authority

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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SEO has a wide range of other benefits for your business

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Build backlinks based on semantic keywords …

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Pay attention to your weekly click-through rate

There’s a debate as to whether or not this really matters. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Including your target keyword within your page title positively correlated with higher search rankings. When you …

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Proposition development

It sounds cliche, but nothing is more powerful than word of mouth. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Search engine traffic is the …

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What your mum didn't tell you about blogs

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Adjust your appearance in search by utilising SEO campaigns

Traffic from external backlinks are counted as referral traffic in Google analytics. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links …

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Difficult things about keyword research

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great …

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Google ranking factors can be affected by scraping

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. It is imperative that website owners and site developers …

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I bet you didn't know this about SEM

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

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Sales, Sales & More Sales

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step …

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Tactics around cloaking

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. There was a time when “keyword density” meant something for SEO content. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

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The steps needed for putting blogs into action

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Make it sufficiently broad in terms of reporting

You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been …

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Start simple, but don't forget stickiness

When you get higher website traffic, your chances of generating more leads will improve. The description meta tag should be a relevant and a descriptive sentence or two. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent …

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Taboos about SEM that you should know

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication …

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Take a customer focused approach to citations

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page …

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The secret behind search engine spiders

Organizations should take many factors into account when pursuing an SEO strategy. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. With SEO, you want to tell people about your content that are likely to share or link to …

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This story about widgets will haunt you forever

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction …

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Understand about URLs

This keyword isn’t very specific and as such it will likely have a large amount of competition. With so much crap content on the web, Google doesn’t want to waste space indexing it. This directly improve prospects a business’ online prospects!If you are a business owner who …

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Adjust your appearance in search by utilising webmaster tools

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Matching – Existing and New Content …

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Make it sufficiently broad in terms of SEO campaigns

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts …

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Make local search the main focus of your marketing tactics

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Quick Wins

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. If you do nothing else, installing analytics software is the one SEO tip you must …

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Are you planning to use your keywords for advertising?

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Social is also an SEO challenge for you. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Google published several …

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Beginner's guide to webmaster tools

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an …

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Lessons I learned about doorway sites

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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