I bet you didn't know this about SEO

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. If you can do this, people will discover your site and …

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Pay attention to backlinks

Many webmasters only want to rank well for single words (rather than chains of words). By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about …

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This year will be the year of canonical URLs

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines (and users) look to the site architecture for clues as to …

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Be clear, truthful and accurate when it comes to ROI

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. There is a reason why so many people say that content is king. It simply determines …

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Carve out time for concentrating on gateway sites

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website …

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You may be asked about forums in your marketing interview

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Use text formatting to highlight key points and takeaways

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base …

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Ways to tell you're suffering from an obsession with URLs

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. One of the most effective ways …

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Beginner's guide to long tail search

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. This will help to ensure the copy on your website is not …

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Google processes over 3.5 billion searches per day

The world of search marketing (SEM) has evolved a lot in the years since its outset. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Conversion is …

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One important aspect is gateway sites

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. It is basically concerned with a holistic move towards driving customers to your business via online platforms …

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Search engine health checks should look at reporting

Some evergreen content lasts forever. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine …

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Small but important things to observe about link exchanges

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Aligning your goals in relation to nofollow links

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Avoid jargon and industry speak that may confuse readers

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic …

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Google ranking factors can be affected by Google algorithms

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

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Having fun with canonical URLs

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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Tactics around comment spam

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Google …

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Be clear, truthful and accurate when it comes to site submissions

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the …

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The hidden agenda behind inbound links

Producing content for search engines is also content marketing, list building, and relationship marketing. Search marketing can come across as quite a broad subject with endless topics! Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your …

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Things you most likely didn't know about analytics

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move …

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Expand your ROI as necessary

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google …

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Optimise your site, paying special attention to metrics

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The …

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Quality over quantity when it comes to user generated content

A high authority site will rank much faster than you. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing …

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Bucket brigades based on non reciprocal links

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is …

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Can a techie truly understand page rank

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information …

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Can a website rank without links?

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer …

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Less is always better when it comes to static pages

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Once …

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Make it sufficiently broad in terms of URLs

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. The incorrect use of Meta Tags could lead to the web page being banned from any …

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Remember that web portals make the web go round

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy …

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Establish intuitive information architecture

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. But this is a challenge because social sites can pop up and grow to tens of millions within months. A …

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