Losing Focus on analytics

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually …

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The back story of user generated content

Some websites are great and are ideally search engine-friendly, but many we come across are not. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. As part of their drive to continue …

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Adopt a customer centric view of LSI

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be …

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Google tries to bring up immediate answers to many queries

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Although a good SEO agency will point you …

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Improve engagement by utilising inbound links

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

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Random musings on comment spam

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. If your website is not mobile friendly (responsive, optimized to be …

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Search engine health checks should look at backlinks

Have a think about all the ways in which you can attract inbound links to your website. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a …

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What's the story about link building

Building links is one thing, but you can also earn links if you put out great content. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that …

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A do-it-yourself guide to keyword research

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an …

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Don’t forget anchor text

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and …

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Lessons I learned about URLs

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Knowing …

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More focus is put on stickiness

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online …

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Taboos about keyword research that you should know

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to …

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The secret behind text links

Almost every business with international expansion on the brain will end up conducting some sort of market research. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Just like …

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Headings and inbound links

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might …

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Measure and Improve by paying attention to web 2.0

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Understanding reporting

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Remember that organic links make the web go round

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Another strength to …

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The first choice should be analytics

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from …

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Identify channel deficiencies

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. A great and fast way to convey your goal is by using headlines and taglines. To keep it simple you can use a link shortener …

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Take care when dealing with web 2.0

How-to tutorials and guides can also make for excellent evergreen content. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is …

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Useful tips from experts in LSI

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Webpages on HTTPS had positive …

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Let's follow webmaster tools best practise

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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One important aspect is landing pages

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early …

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Search marketing implications related to LSI

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. You should list your site in open directory …

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Take a customer focused approach to RSS feeds

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. A good resource …

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The back story of keyword density

SEO gives opportunities of substantial levels of free advertising; Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review …

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Wait. Are analytics really that simple?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love …

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When your use of web 2.0 becomes obsessive

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The search industry is constantly innovating, and it might seem overwhelming for marketers …

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Learning about SERPs is not difficult if you have a good teacher

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Efficient …

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Aligning your goals in relation to keyword research

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

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Start simple, but don't forget anchor text

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Start simple, but don't forget googlebot crawlers

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Users can be grouped into the four areas of the marketing and sales funnel …

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The secret behind html

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called …

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Things your competitors know about web crawlers

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw …

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