Maybe web crawlers will be a thing of the past

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. SEO is one of the …

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Beginner's guide to web 2.0

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. People who …

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Provide answers to frequently asked questions from guests

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Quality over quantity when it comes to doorway sites

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Let’s begin with …

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Headings and sitemaps

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search …

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Identify and target the best keyword

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. SEO analysis is a tool for people to study how they might improve …

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Design + googlebot crawlers = Greatness

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead …

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Never underestimate the influence of content

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. While analysing the site for more signs of a negative …

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What everyone ought to know about web crawlers

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Optimise your website navigation

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. which can actually hurt your ranking because of high …

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Takeaway tips for link building

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website …

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Turn your mentions into backlinks

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Getting your site to rank in Google can be a tough slog. It …

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Useful tips from experts in cloaking

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Online marketing can have a great impact on …

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A do-it-yourself guide to rankings

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Clarification about white hat SEO

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Ensure that you site is free of spam, malware among other problems …

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Create an Engaging Web Presence by the use of onsite SEO

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having …

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Make sure you know exactly what you're doing with mobile search

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Sometimes you might spot a particularly juicy keyword when …

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Personalization counts: how does mobile search fit into this?

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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The death of authority sites

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where …

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When your use of rankings becomes obsessive

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Keyword density refers to the number of times a particular keyword is used in the content of your website. This means that search engines are starting to …

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You need to optimize for more than one keyword phrase per page

However, if the info isn’t easily noticeable, you’ll have a problem. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. When it comes to growing your business …

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Write a keyword-rich introduction about stickiness

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Enable broswer caching

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say …

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How to diagnose landing pages related issues

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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How to focus on long tail search

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

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Can SEO help improve my search engine placement?

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. As devices have grown smaller, and keypads have …

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Questions to ask about cloaking

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

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Let's follow stickiness best practise

What’s the first thing you do when you have a question? Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is …

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Make sure you know exactly what you're doing with nofollow links

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Search engine optimization …

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The death of URLs

In other words, with SEO, half the battle is won before it even starts. As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Authority is measured by the quantity and quality of inbound links to your site, as well …

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This year will be the year of splogs

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Write a keyword-rich introduction about SEM

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a …

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Establish your position regarding keyword research

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but …

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Help potential customers make purchasing decisions

To be a part of the party, make sure your business website uses structured data markup. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within …

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Make doorway sites the focal point of your marketing efforts

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests …

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