People share articles they don’t read

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes …

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Random musings on indexed pages

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more …

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Start simple, but don't forget keywords

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Increase Organic Traffic

Google can detect well-written content, and can detect poor quality content, or unoriginal text. Write good original and compelling content with the keywords to help your search rankings. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that …

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More importance is given to doorway sites

First of all, you need to understand why SEO is so important. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A site’s age has an influence on that site …

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Online marketing changes quickly when it comes to page impressions

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches …

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Let's talk about bounce rates

Customer reviews also significantly improve the user experience by adding third-party credibility to your business. The tactics used in 2004 are all outdated now as the new call is something else. Community hijacking involves finding online communities that are made up of your target market, or people that can reach …

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Pay attention to ROI

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective …

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What your mum didn't tell you about URLs

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Link building helps your content reach a broader …

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Determining Relevance: Trust your gut when it comes to CTR

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Improve engagement by utilising blogs

One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals …

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Beginner's guide to search queries

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Fun with backlinks for now

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Keywords should be relevant. This means your site should be a satisfactory destination for users. All this means for you is you have to be extra cognizant of the quality …

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Make ROI the focal point of your marketing efforts

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Create a search marketing strategy based on web crawlers

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. The semantic analysis of a link’s value does go deeper than just the anchor text If …

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Improve engagement by utilising long tail search

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as …

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Myths and misconceptions about blogs

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Stick to these …

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The hidden agenda behind hits

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or …

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Maybe site submissions will be a thing of the past

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. If you want to dive deeper …

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Never underestimate the influence of search engine spiders

By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. One of the most important things …

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Take a customer focused approach to organic links

Content quality, content amount, and website information are all factors in your Page Quality Rating. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Trust an …

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Be mindful of backlinks

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. Using …

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Optimise your site, paying special attention to quality

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing …

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Tell me more about forums

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Use it before it ceases to be an enabler of competitive advantage. The best directories are the ones that also provide useful information for your potential customers. Build a …

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Create better landing pages

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the …

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Let's talk about cloaking

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. The rise in …

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Take a customer focused approach to search engine spiders

Most marketers who specialise in other areas tend to forget that social media management is completely different. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Because …

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Using traffic estimation tools in conjunction with web crawlers

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn …

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Why do backlinks matter?

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. When you have submitted your website to all the major …

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Find out more about organic links

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Optimizing your site’s speed score is an important factor because your …

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Learning about reporting

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Using …

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SEO is Seriously Effortful Optimization

Google has been trying to understand social. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit …

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Consider plugins at the inception

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. This will give you greater …

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How to really understand analysis

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it …

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How you will benefit from meta tags

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! For good link building, you …

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I bet you didn't know this about metrics

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You search ranking depends not only on the search term used, but also on where …

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