Under the Google radar

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets …

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Unexpected ways social media can impact your marketing efforts

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Your …

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What's the story about duplication

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or …

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Advantages of URLs and how you can take advantage of this

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Check to see if all your global navigation links are working properly and that …

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Internal Contextual Linking On Long Tail Keywords

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in …

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One element of your strategy should look at SEO campaigns

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords …

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To get fast rankings, you need meta tags

What other tips for evergreen content have been helpful for you? These items include the titles for your pages, meta descriptions and H tags. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This …

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What everyone ought to know about mobile search

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over …

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Establish your position regarding white hat SEO

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. At the same time, you also need to consider …

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Latest developments in canonical URLs

That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Create serious value by developing …

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Less is always better when it comes to anchor text

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. There are many niche communities specialized in different topics, such as films, gaming, programming …

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The death of long tail search

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Create an Engaging Web Presence by the use of LSI

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. “SEO” refers to search engine optimization, or the process of …

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Let's talk about widgets

Search engine traffic is the only time people are actively searching for exactly what it is you sell. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. The correct …

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Maybe citations will be a thing of the past

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your …

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Pay attention to 301 redirects

Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Mobile search traffic has surpassed …

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Reasons that people rely on comment spam

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you are linking your site with any spammy or bad site due to any reason, make …

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Can cloaking really make a difference?

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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More importance is given to reporting

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. With the advancement …

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Quick tips regarding quality

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Being at the top of your game really pays in SEO marketing. What critics tend to ignore is the fact that, above almost everything else, Google …

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Unconventional knowledge about LSI that you won't find in books

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products …

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Discover the connection between user experience bread crumbs

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Let's follow keyword best practise

If you are not currently tracking your website, you should implement those two programs right away. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who …

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Myths and misconceptions about search engine spiders

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which …

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Useful tips from experts in LSI

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Whether it's your friends, relatives, employees …

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The back story of keyword density

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. A site’s age has an influence on that site …

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Choosing the Right Keywords to Optimize For

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People …

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Supplemental Content for SEO

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Use description meta tags to provide both search …

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To get fast rankings, you need backlinks

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking …

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The mysterious world of page rank

There is a chance that you already have evergreen content on your blog. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly …

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Write a keyword-rich introduction about javascript

To have a sound SEO system you must have a good SEO strategy in place. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search …

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Search engine health checks should look at anchor text

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Tell me more about static pages

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Just as the keywords, the search engine algorithms are important and unique to every search engine. If …

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The reason everyone loves walled garden sites

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside …

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The worst advice I've heard about RSS feeds

Basically, when a reputable site links to your page, you gain credibility by association. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Digital marketing is most powerful marketing technique …

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