Think like a human not a robot when it comes to cloaking

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to …

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This story about keyword research will haunt you forever

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Search engines customize results based on individual searcher behavior. They continue to …

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To get fast rankings, you need CTR

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links …

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Understanding bread crumbs

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Focus on a one keyword per page strategy

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph …

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Search marketing implications related to backlinks

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well …

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Taboos about googlebot crawlers that you should know

This means when you’re doing SEO, you can’t just use traditional SEO. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. There are thus two ways to improve density: either …

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The ultimate revelation of splogs

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the …

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Emphasizing fast results by using link bait

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Use facts, figures and dates whenever possible. People love comparisons and making the best …

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Great ideas about SEM to share with your colleagues

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual …

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Not all Yahoo searches lead to sales

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Google Keywords …

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To get fast rankings, you need SEM

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Google may penalize specific tactics, but they will never penalize quality. Web users are busy and they …

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Aligning your goals in relation to doorway sites

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. But what are some techniques that may help your website move …

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Design + text links = Greatness

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. However, social media is also a viable option in engaging your audience …

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The ultimate revelation of onsite SEO

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines are the key to making your site more than a fading …

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Everything you need to know about html

Buyers have a problem, and they are looking for something to solve that problem. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Build a unique contact page for …

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Focus on ROI Instead of web portals

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains …

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The worst advice I've heard about gateway sites

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Consider writing a piece of guest content, not for …

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Focus on performance, user experience, and citations

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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Making Websites More Visible

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Whether you are building links, choosing …

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Spin a compelling personal narrative

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Lessons I learned about bounce rates

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the …

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Make sure that your site is listed in all relevant local directories

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

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Tell me more about content

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Search engines want to deliver the best results to searchers based on the search terms visitors enter. There are many methods of ensuring your articles can be …

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How you will benefit from rankings

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Search …

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Set up 301 redirects

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. High-quality, timeless content performs better …

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The best advice I've listened to about indexed pages

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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A focus on rankings to benefit search engine placement

After crawling the content, the Spider stores a particular page in a database. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of …

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Here's what industry insiders think about blogs

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Let's follow keyword best practise

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. SEO specialists believe strongly in the value …

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Take a customer focused approach to web portals

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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The benefits of plugins to your search marketing strategy

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic …

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Combine responsive design and scraping for Supercharged SEO

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

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Focus on performance, user experience, and javascript

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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How to focus on social media

All search engines attempt to determine the most important words on a page, in a tag, or in a link. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same …

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Maybe web 2.0 will be a thing of the past

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The purchase cycle can sometimes involve a large number …

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Myths and misconceptions about offsite SEO

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are …

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People still ask me about LSI and its importance today

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by …

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Remember that CTR make the web go round

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It is always fresh and up-to-date. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to …

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