Questions to ask about citations

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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Brainstorming and Keyword Generating

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. In …

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Having fun with organic links

Search engines constantly scan and index millions of web pages. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. The SEO’s audience is generally half-human and half-bot/crawler/spider. Spend some time looking at …

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Think about comment spam from the start

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Google can’t depend on social media signals from platforms it doesn’t own and …

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Measure and Improve by paying attention to web portals

What Google wants to see is authoritative and relatable links talking about your site. Check to see that your website doesn’t have the following issues: Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use …

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Lets look at our approach to trust rank

The structure of your URL can affect both your page’s ranking, but also the user experience. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site …

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Adopt a customer centric view of cloaking

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Sometimes, the search engines cannot understand the page …

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Start simple, but don't forget sitemaps

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Make sure to budget appropriately. When pursuing a link, which is more important, relevance or authority? The tactic of improving …

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Follow a consistent cadence towards reporting

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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Strategic Thinking and Tactics for SEO

The higher a website appears on search engine results pages, the more users will visit the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website …

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Taboos about SEM that you should know

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication …

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Understand about URLs

This keyword isn’t very specific and as such it will likely have a large amount of competition. With so much crap content on the web, Google doesn’t want to waste space indexing it. This directly improve prospects a business’ online prospects!If you are a business owner who …

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Make local search the main focus of your marketing tactics

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Quick Wins

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. If you do nothing else, installing analytics software is the one SEO tip you must …

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Search engine health checks should look at reporting

Some evergreen content lasts forever. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine …

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Be clear, truthful and accurate when it comes to site submissions

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the …

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The hidden agenda behind inbound links

Producing content for search engines is also content marketing, list building, and relationship marketing. Search marketing can come across as quite a broad subject with endless topics! Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your …

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Optimise your site, paying special attention to metrics

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The …

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Remember that web portals make the web go round

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy …

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Beginner's guide to web 2.0

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. People who …

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What everyone ought to know about web crawlers

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Clarification about white hat SEO

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Ensure that you site is free of spam, malware among other problems …

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When your use of rankings becomes obsessive

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Keyword density refers to the number of times a particular keyword is used in the content of your website. This means that search engines are starting to …

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What your mum didn't tell you about URLs

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Link building helps your content reach a broader …

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Improve engagement by utilising long tail search

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as …

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What everyone ought to know about mobile search

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over …

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Less is always better when it comes to anchor text

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. There are many niche communities specialized in different topics, such as films, gaming, programming …

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Maybe citations will be a thing of the past

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your …

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Myths and misconceptions about search engine spiders

They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which …

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The back story of keyword density

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. A site’s age has an influence on that site …

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Focus on ROI Instead of web portals

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains …

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Concentrate on actionable mobile search

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. It’s quite obvious that you have to add …

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Useful tips from experts in page rank

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. While we all enjoy seeing the keywords rank well in …

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Carve out time for concentrating on search queries

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Categories are other components of blogs that can help your SEO effort. For instance, unless you write something in an image's "alt" attribute in the HTML of your site …

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Make sure your SEO checklist includes page rank for best results

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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