The worst advice I've heard about onsite SEO

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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I urge you to think about Google algorithms

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

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Boost site speed and utilise gateway sites

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Web pages containing matching verbiage will have lower visibility in searches. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its …

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Maybe URLs will be a thing of the past

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. It turns out the phrase ‘digital marketing …

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Establish your position regarding javascript

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Adopt a flat website architecture

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). There is an old adage used by webmasters which sum up most successful websites …

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Make it sufficiently broad in terms of URLs

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. The incorrect use of Meta Tags could lead to the web page being banned from any …

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Improve engagement by utilising inbound links

A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst …

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More focus is put on stickiness

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online …

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Taboos about keyword research that you should know

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to …

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Search marketing implications related to LSI

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. You should list your site in open directory …

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How to focus on long tail search

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep …

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Make sure you know exactly what you're doing with nofollow links

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Search engine optimization …

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Help potential customers make purchasing decisions

To be a part of the party, make sure your business website uses structured data markup. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within …

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Random musings on indexed pages

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more …

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Using traffic estimation tools in conjunction with web crawlers

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn …

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What's the story about duplication

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or …

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Establish your position regarding white hat SEO

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. At the same time, you also need to consider …

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The death of long tail search

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Let's talk about widgets

Search engine traffic is the only time people are actively searching for exactly what it is you sell. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. The correct …

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To get fast rankings, you need backlinks

When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking …

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To get fast rankings, you need SEM

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Google may penalize specific tactics, but they will never penalize quality. Web users are busy and they …

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Make sure that your site is listed in all relevant local directories

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

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Focus on performance, user experience, and javascript

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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How to focus on social media

All search engines attempt to determine the most important words on a page, in a tag, or in a link. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same …

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The mysterious world of forums

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If you’re looking to take things a step further, Google’s AMP format …

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Google heavily favors mobile-friendly websites

Search engines recognize evergreen content and give it more value than to old content. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website. The majority …

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Determine which keywords people are using to find your site

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of …

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Online marketing changes quickly when it comes to content

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Concentrate on actionable link exchanges

In other words, they rely heavily on search results when looking for a new business. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a …

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