Follow a consistent cadence towards comment spam

Finally, the content on your website can do a great deal to bolster your search engine rankings. Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail …

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Consider metrics at the inception

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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Reasons why marketers love analysis

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user …

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Let's talk about analysis

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web …

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Maybe meta tags will be a thing of the past

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Questions to ask about SEO campaigns

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Within …

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Things you most likely didn't know about SERPs

Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. It stands the test of time and never goes out of date. Digital marketing professionals understand the importance of SEO and the need to …

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Carve out time for concentrating on gateway sites

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website …

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Having fun with canonical URLs

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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Things you most likely didn't know about analytics

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move …

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Bucket brigades based on non reciprocal links

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is …

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Let's follow webmaster tools best practise

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Things your competitors know about web crawlers

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw …

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Online marketing changes quickly when it comes to page impressions

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches …

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Determining Relevance: Trust your gut when it comes to CTR

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Make ROI the focal point of your marketing efforts

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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I bet you didn't know this about metrics

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. You search ranking depends not only on the search term used, but also on where …

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Unexpected ways social media can impact your marketing efforts

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Your …

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More importance is given to reporting

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. With the advancement …

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Search engine health checks should look at anchor text

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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The ultimate revelation of onsite SEO

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines are the key to making your site more than a fading …

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Take care when dealing with LSI

Building links is one thing, but you can also earn links if you put out great content. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. For humans this will not …

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Powerful Title — But Avoid Clickbait

This keyword uses numerous different words and as such can also be known as a search phrase. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Nofollow does not mean that the search engine bot will not follow the link at all but …

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