Can meta tags help improve my search engine placement?

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google is getting smarter – to the point of becoming an AI with a LOT of personal …

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Bucket brigades based on domain authority

By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search …

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Adopt a customer centric view of keywords

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into …

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Tell me more about indexed pages

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Every page should have a description that isn’t used anywhere else on the site. A short click, on the …

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Headings and SEO campaigns

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Modern commercial search engines rely on the science of information retrieval (IR). This science …

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Having fun with analytics

Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this …

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Succeeding in SEO means paying attention to keyword density

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. When using internal links, it’s important to link to the page with …

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Great ideas about meta tags to share with your colleagues

Simply copy and paste content from your website into a search bar and place quotation marks around it. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. To keep …

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Facts about SEO that will make you think twice

Stick to these good practices and you’ll be on your way to free traffic. They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs. Additionally, you can pay to have your website ranked above organic results in search result pages. Simply …

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Here's what industry insiders think about backlinks

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Setting up, planning …

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Boost site speed and utilise blogs

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The algorithm applies to only individual pages, not entire websites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Ensuring …

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The idea is to craft content that would answer research queries

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Tactics around cloaking

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. There was a time when “keyword density” meant something for SEO content. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

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Start simple, but don't forget stickiness

When you get higher website traffic, your chances of generating more leads will improve. The description meta tag should be a relevant and a descriptive sentence or two. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent …

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Ways to tell you're suffering from an obsession with URLs

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. One of the most effective ways …

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Aligning your goals in relation to nofollow links

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Less is always better when it comes to static pages

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Once …

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Random musings on comment spam

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. If your website is not mobile friendly (responsive, optimized to be …

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When your use of web 2.0 becomes obsessive

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The search industry is constantly innovating, and it might seem overwhelming for marketers …

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Start simple, but don't forget anchor text

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Takeaway tips for link building

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website …

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Useful tips from experts in cloaking

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Online marketing can have a great impact on …

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Maybe site submissions will be a thing of the past

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. If you want to dive deeper …

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Take a customer focused approach to organic links

Content quality, content amount, and website information are all factors in your Page Quality Rating. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Trust an …

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Take a customer focused approach to search engine spiders

Most marketers who specialise in other areas tend to forget that social media management is completely different. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Because …

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Why do backlinks matter?

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. When you have submitted your website to all the major …

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Learning about reporting

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Using …

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Latest developments in canonical URLs

That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Create serious value by developing …

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Create an Engaging Web Presence by the use of LSI

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. “SEO” refers to search engine optimization, or the process of …

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Discover the connection between user experience bread crumbs

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Choosing the Right Keywords to Optimize For

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People …

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The worst advice I've heard about RSS feeds

Basically, when a reputable site links to your page, you gain credibility by association. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Digital marketing is most powerful marketing technique …

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Great ideas about SEM to share with your colleagues

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual …

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The best advice I've listened to about indexed pages

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Here's what industry insiders think about blogs

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Things about duplication you have to experience yourself

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

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Why does content matter?

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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One important aspect is html

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Understanding trust rank in relation to your marketing strategy

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Website search engine optimisation is a specialist's domain. The Google search …

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Wait. Are plugins really that simple?

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an …

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What's the story about link exchanges

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When it comes to getting your website ranked highly then keywords …

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