Its all about bounce rates

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. A strong online presence is essential for any business to be competitive. Optimizing your website will invariably lead to more organic traffic later on in …

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The reason everyone loves comment spam

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t …

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The latest trends in doorway sites

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products …

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Difficult things about keyword research

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great …

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Take a customer focused approach to citations

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page …

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The secret behind search engine spiders

Organizations should take many factors into account when pursuing an SEO strategy. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. With SEO, you want to tell people about your content that are likely to share or link to …

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This story about widgets will haunt you forever

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction …

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Make it sufficiently broad in terms of SEO campaigns

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts …

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Be clear, truthful and accurate when it comes to ROI

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. There is a reason why so many people say that content is king. It simply determines …

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Quality over quantity when it comes to user generated content

A high authority site will rank much faster than you. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing …

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Adopt a customer centric view of LSI

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be …

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What's the story about link building

Building links is one thing, but you can also earn links if you put out great content. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that …

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One important aspect is landing pages

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early …

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Learning about SERPs is not difficult if you have a good teacher

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Efficient …

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Aligning your goals in relation to keyword research

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion …

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The secret behind html

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called …

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The death of URLs

In other words, with SEO, half the battle is won before it even starts. As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Authority is measured by the quantity and quality of inbound links to your site, as well …

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Optimise your site, paying special attention to quality

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing …

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SEO is Seriously Effortful Optimization

Google has been trying to understand social. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit …

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Advantages of URLs and how you can take advantage of this

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Check to see if all your global navigation links are working properly and that …

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Understanding bread crumbs

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Focus on a one keyword per page strategy

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph …

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Everything you need to know about html

Buyers have a problem, and they are looking for something to solve that problem. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Build a unique contact page for …

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People still ask me about LSI and its importance today

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by …

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Remember that CTR make the web go round

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. It is always fresh and up-to-date. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to …

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Repurpose old search engine spiders

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. If you have been creating content on your website for years and post frequently, then you might have a …

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Why Do SEOs Use Keyword Phrases?

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what …

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Actively seeking links can and should penalize your website

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Link building is …

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The worst advice I've heard about white hat SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce …

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Reasons why marketers love Google algorithms

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. You want your page title to …

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The worst advice I've heard about site submissions

Not all SEO efforts are obvious to the outside eye. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. SEO is not meant to garner as many web traffic as you can to …

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