How do you feel about hits now?

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Take both organic and paid …

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Fun with metrics for now

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for …

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Its all about duplication

To separate yourself from competitors, focus on the psychology behind the product. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. So what it does it take to …

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Make it sufficiently broad in terms of webmaster tools

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes …

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Everything you need to know about plugins

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. A clear …

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Find a simple guide to URLs and read up about it

Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Make sure that you label all of your images with descriptive alt attributes. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords …

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I bet you didn't know this about SEM

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

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The steps needed for putting blogs into action

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Establish intuitive information architecture

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. But this is a challenge because social sites can pop up and grow to tens of millions within months. A …

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Understanding reporting

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Optimise your website navigation

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. which can actually hurt your ranking because of high …

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Personalization counts: how does mobile search fit into this?

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working …

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Questions to ask about cloaking

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

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People share articles they don’t read

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes …

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Start simple, but don't forget keywords

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Improve engagement by utilising blogs

One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals …

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Reasons that people rely on comment spam

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you are linking your site with any spammy or bad site due to any reason, make …

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Can cloaking really make a difference?

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Supplemental Content for SEO

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Use description meta tags to provide both search …

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Not all Yahoo searches lead to sales

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Google Keywords …

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Aligning your goals in relation to doorway sites

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. But what are some techniques that may help your website move …

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Focus on performance, user experience, and citations

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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A focus on rankings to benefit search engine placement

After crawling the content, the Spider stores a particular page in a database. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of …

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The truth about anchor text

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in …

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Can a techie truly understand ROI

Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. The majority of web traffic is driven by the …

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The worst advice I've heard about gateway sites

The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Measure and monitor what is working and update your strategy on the fly. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who …

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A do-it-yourself guide to content

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as …

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Myths and misconceptions about webmaster tools

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Utilise Google ‘My Business’ (GMB) – Google …

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A focus on content to benefit search engine placement

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Constant …

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