Are search volumes affected by keyword density

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Repurpose old rankings

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Some websites (on entering …

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Broken Inbound Link Building: How to approach this

Like news articles, content that includes statistical reports will also go out of date. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. The distinction with an excellence count is that you’re calculating components of design, rather …

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Perform A/B testing on websites

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Evergreen content will provide a steady amount of traffic long after publishing date. Make sure that you label all of your images with descriptive alt attributes. Competitor …

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Make your title short and relevant

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Nowadays, everyone’s in a hurry, and the online world is no different. People really love to check their …

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How do you feel about stickiness now?

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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The secret behind analytics

On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance If you can't handle the volume of leads and sales then opportunities will …

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Myths and misconceptions about domain authority

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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What your mum didn't tell you about blogs

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Are you planning to use your keywords for advertising?

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Social is also an SEO challenge for you. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Google published several …

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Beginner's guide to webmaster tools

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an …

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Expand your ROI as necessary

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google …

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Search engine health checks should look at backlinks

Have a think about all the ways in which you can attract inbound links to your website. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a …

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The secret behind text links

Almost every business with international expansion on the brain will end up conducting some sort of market research. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Just like …

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Maybe web crawlers will be a thing of the past

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. SEO is one of the …

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Create an Engaging Web Presence by the use of onsite SEO

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having …

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Make sure you know exactly what you're doing with mobile search

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Sometimes you might spot a particularly juicy keyword when …

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This year will be the year of splogs

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Let's talk about bounce rates

Customer reviews also significantly improve the user experience by adding third-party credibility to your business. The tactics used in 2004 are all outdated now as the new call is something else. Community hijacking involves finding online communities that are made up of your target market, or people that can reach …

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Pay attention to ROI

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective …

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Myths and misconceptions about blogs

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Stick to these …

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The ultimate revelation of splogs

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the …

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Let's follow keyword best practise

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. SEO specialists believe strongly in the value …

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Use organic outreach along with scraping to make a difference

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is …

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Search engine health checks should look at plugins

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is …

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Unconventional knowledge about plugins that you won't find in books

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are …

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