Set up Daily Email Alerts

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. List all your competitors – use a search engine to …

more ...

I bet you didn't know this about plugins

What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. The destination address remains hidden in the text …

more ...

Increase Organic Traffic by the manipulation of SERPs

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. As you can see it’s very important to make sure you have the right structures in place to cope with increases …

more ...

Consider your audience

Create The Perfect Landing Page For Local SEO! Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. There’s a debate as to whether or not this really matters. Poor spelling has always had the potential to be …

more ...

What Makes SEO Careers Recession-Proof?

Knowledge graphs, though complex, help to raise your content and website visibility. Find out which channels are driving traffic to your competition . Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for …

more ...

Improve engagement by utilising bread crumbs

Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed …

more ...

Pay attention to your weekly click-through rate

There’s a debate as to whether or not this really matters. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Including your target keyword within your page title positively correlated with higher search rankings. When you …

more ...

Proposition development

It sounds cliche, but nothing is more powerful than word of mouth. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Search engine traffic is the …

more ...

Adjust your appearance in search by utilising SEO campaigns

Traffic from external backlinks are counted as referral traffic in Google analytics. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links …

more ...

Adjust your appearance in search by utilising webmaster tools

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Matching – Existing and New Content …

more ...

Beginner's guide to long tail search

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. This will help to ensure the copy on your website is not …

more ...


Can a techie truly understand page rank

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information …

more ...

Losing Focus on analytics

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually …

more ...


Headings and inbound links

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might …

more ...


Useful tips from experts in LSI

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Webpages on HTTPS had positive …

more ...

Take a customer focused approach to RSS feeds

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. A good resource …

more ...

Start simple, but don't forget googlebot crawlers

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Users can be grouped into the four areas of the marketing and sales funnel …

more ...

Provide answers to frequently asked questions from guests

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

more ...


Never underestimate the influence of content

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. While analysing the site for more signs of a negative …

more ...

Let's follow stickiness best practise

What’s the first thing you do when you have a question? Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is …

more ...


More importance is given to doorway sites

First of all, you need to understand why SEO is so important. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A site’s age has an influence on that site …

more ...

Beginner's guide to search queries

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

more ...

Create a search marketing strategy based on web crawlers

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. The semantic analysis of a link’s value does go deeper than just the anchor text If …

more ...

Tell me more about static pages

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Just as the keywords, the search engine algorithms are important and unique to every search engine. If …

more ...

The reason everyone loves walled garden sites

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside …

more ...

Taboos about googlebot crawlers that you should know

This means when you’re doing SEO, you can’t just use traditional SEO. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. There are thus two ways to improve density: either …

more ...

Tell me more about content

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Search engines want to deliver the best results to searchers based on the search terms visitors enter. There are many methods of ensuring your articles can be …

more ...

Set up 301 redirects

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. High-quality, timeless content performs better …

more ...

How to really understand walled garden sites

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website. Paid marketing strategies available online tend to be …

more ...

Great ideas about mobile search to share with your colleagues

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

more ...

Get a Column on an Industry Publication

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot …

more ...

Blow out LSI keywords to build rich content pages

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

more ...

Beginner's guide to content

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. But if you’re waiting for an SEO signal, there …

more ...

Think about web portals from the start

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

more ...

The hidden agenda of html

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to …

more ...

Top trends in backlinks to watch

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

more ...