Things to avoid when dealing with canonical URLs

It increases website visibility, user traffic, conversion rate, and ROI. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Set up keyword trackers, such as Google …

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Consider googlebot crawlers at the inception

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Repurposing your content is not just a way to offer your blog post in a different format …

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How do you rent your website out to local businesses?

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl …

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Get into Local Directories/Local Resource Lists/Review Sites

In this connection, it should be important to remember what all a search engine can crawl: Evergreen content continues to be relevant to its readers and gives them value years after the publish date. SEO is not just one technique, if you focus on just one thing you will not …

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Headings and keyword research

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. High authority links are great, but in …

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Discover the connection between user experience sitemaps

Along with content, backlinks are the primary way that search engines determine a website's popularity. Create URLs containing words that describe the page, separated by hyphens. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search …

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Less is always better when it comes to splogs

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. At the time of this writing, Google’s infrastructure handles 63,075 …

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Make it sufficiently broad in terms of reporting

You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been …

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You may be asked about forums in your marketing interview

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the …

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Use text formatting to highlight key points and takeaways

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base …

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Small but important things to observe about link exchanges

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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A do-it-yourself guide to keyword research

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an …

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Take care when dealing with web 2.0

How-to tutorials and guides can also make for excellent evergreen content. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is …

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The back story of keyword density

SEO gives opportunities of substantial levels of free advertising; Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review …

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Wait. Are analytics really that simple?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love …

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Turn your mentions into backlinks

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Getting your site to rank in Google can be a tough slog. It …

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Enable broswer caching

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say …

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Can SEO help improve my search engine placement?

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. As devices have grown smaller, and keypads have …

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Write a keyword-rich introduction about SEM

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a …

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Tell me more about forums

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Use it before it ceases to be an enabler of competitive advantage. The best directories are the ones that also provide useful information for your potential customers. Build a …

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Quick tips regarding quality

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Being at the top of your game really pays in SEO marketing. What critics tend to ignore is the fact that, above almost everything else, Google …

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Unconventional knowledge about LSI that you won't find in books

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products …

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Search marketing implications related to backlinks

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn’t just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well …

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Lessons I learned about bounce rates

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the …

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Reasons why you cannot learn CTR well

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Combine responsive design and cloaking for Supercharged SEO

Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. This includes ranking and appearing well for search terms and variations that are used by your target audience …

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Links are still the currency of the Internet.

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

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Create content about trust rank

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords …

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Can a techie truly understand citations

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. It’s not enough to just know your keywords. You must use them in the right way …

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I bet you didn't know this about white hat SEO

Spend more time on it than you would a typical piece of content. In the short term, improving your SEO can have a dramatic impact on getting new customers. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even …

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Make a good use of trust rank

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. There are lots of different types of keywords. Paid links are another no-no, whether another site …

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