Reasons that people rely on javascript

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. If you …

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Google cares the most about editorial links

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. What Are The Most Important Factors SEO Marketers Consider …

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A do-it-yourself guide to doorway sites

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword …

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Fun with walled garden sites for now

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Always do your research and conduct your own experiments …

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It’s a win-win strategy with an emphasis on quality

Some people say that “SEO is dead”. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Thankfully, there are a range of real, actionable steps …

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Consider citations at the inception

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Think of it this way. Few people, however, understand how search engines actually work. Google only show sitelinks for results when they think they’ll be useful to the user. If the …

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Great ideas about splogs to share with your colleagues

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Experience-based competitive audits analyze variables that would affect the experience someone has on your website …

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The mysterious world of ROI

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Consider popularity, competitiveness, and ontology

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Local businesses can’t be fully evaluated on the basis of links. Which of course results in SEO is dominating the web. Anyone with a …

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Think about forums from the start

You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Create a list of the different …

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The more engaging your copy, the better

You will notice a lift in both conversions and brand authority. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your …

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Don’t forget analysis

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Maybe enter into a share agreement with local businesses to share each other’s links on your sites? If you want …

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Think about sitemaps from the start

I strongly believe that relevant links have a bigger impact on the algorithm. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to …

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Pay attention to backlinks

Many webmasters only want to rank well for single words (rather than chains of words). By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about …

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Google ranking factors can be affected by Google algorithms

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

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Tactics around comment spam

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Google …

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Google tries to bring up immediate answers to many queries

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Although a good SEO agency will point you …

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Lessons I learned about URLs

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Knowing …

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Remember that organic links make the web go round

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Another strength to …

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Design + googlebot crawlers = Greatness

A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead …

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A do-it-yourself guide to rankings

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Write a keyword-rich introduction about stickiness

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Make doorway sites the focal point of your marketing efforts

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests …

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Increase Organic Traffic

Google can detect well-written content, and can detect poor quality content, or unoriginal text. Write good original and compelling content with the keywords to help your search rankings. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that …

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Fun with backlinks for now

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Keywords should be relevant. This means your site should be a satisfactory destination for users. All this means for you is you have to be extra cognizant of the quality …

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Never underestimate the influence of search engine spiders

By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. One of the most important things …

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How you will benefit from meta tags

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! For good link building, you …

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Let's follow keyword best practise

If you are not currently tracking your website, you should implement those two programs right away. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who …

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This story about keyword research will haunt you forever

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Search engines customize results based on individual searcher behavior. They continue to …

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To get fast rankings, you need CTR

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links …

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How you will benefit from rankings

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Search …

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Take a customer focused approach to web portals

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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The benefits of plugins to your search marketing strategy

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic …

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Maybe web 2.0 will be a thing of the past

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The purchase cycle can sometimes involve a large number …

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Myths and misconceptions about offsite SEO

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are …

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Be mindful of local search

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. According to Google, natural links leading back to your site are definitely something to strive for. Even if you stop your SEO it’s likely the work already in …

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Make rankings the focal point of your marketing efforts

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Use short and concise words, sentences, and paragraphs.

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can …

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Optimise your site, paying special attention to link building

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Create a site map that tells people where everything …

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